> ## Documentation Index
> Fetch the complete documentation index at: https://academy.uagenius.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Brand Assets

> The images the AI uses to make your generated hooks look like your game.

Brand assets are pictures of your game. The AI looks at them when it builds a hook for you, so the video uses your characters and your art style.

Think of them as your way of showing the AI what your game looks like.

## Where to find them

<Steps>
  <Step title="Open the Admin panel">
    Select **Admin panel** in the main navigation, then **Games**.
  </Step>

  <Step title="Pick your game">
    Find your game in the list.
  </Step>

  <Step title="Open Edit brand assets">
    Select **Brand assets**, then **Edit brand assets**.
  </Step>

  <Step title="Upload your images">
    Add each image and give it a clear, unique name.
  </Step>
</Steps>

The screen says the same thing in one line:

> Upload unique names for brand assets. The AI will use these as visual references.

## What to upload

Upload the parts of your game you want to see in your ads.

| Upload this                      | Why it helps                                           |
| -------------------------------- | ------------------------------------------------------ |
| **Your main characters**         | Your hooks feature your characters, not generic ones.  |
| **Props and objects**            | The small details that make a scene read as your game. |
| **Environments and backgrounds** | Keeps the setting true to your game world.             |
| **Key art**                      | Carries your overall look and colour.                  |

<Tip>
  One clear subject per image works best. A single character on a plain background is easier for the AI to read than a busy screenshot with the HUD over it.
</Tip>

## Give every image a good name

Names are how you and the AI tell one reference from another, so it is worth being specific.

Use names that describe what is in the picture:

* `main-character-idle` tells you what you are looking at
* `image1` does not

Clear names also make the library quicker for your team to use later.

## How the AI uses them

When you open the [Recreate studio](/recreate-hook), the **Use brand characters** toggle is already on. With it on, your brand assets are the reference for the video and the AI builds the hook from them.

If you want one particular hook to use something else, switch the toggle off and add up to three images of your own for that video.

<Note>
  The toggle is on by default, so your brand assets shape every hook your team recreates. Filling this library well is the quickest way to lift the quality of what you generate.
</Note>

<Note>
  Brand assets apply to **hook** recreations. Recreating a gameplay body works differently and stays entirely in your control, so it does not pull from this library. See [Recreate a body](/recreate-body).
</Note>

## Keep it current

* Add new characters as your game adds them.
* Add art for a new season or event before you make ads for it.
* Take out art you no longer want appearing in your ads.

## Next steps

<Columns cols={2}>
  <Card title="Recreate a hook" icon="wand-magic-sparkles" href="/recreate-hook">
    Use your brand assets to rebuild a competitor hook.
  </Card>

  <Card title="Set up your game" icon="wrench" href="/setup">
    The other steps that get a new game ready.
  </Card>
</Columns>