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Brand assets are pictures of your game. The AI looks at them when it builds a hook for you, so the video uses your characters and your art style. Think of them as your way of showing the AI what your game looks like.

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Where to find them

1

Open the Admin panel

Select Admin panel in the main navigation, then Games.
2

Pick your game

Find your game in the list.
3

Open Edit brand assets

Select Brand assets, then Edit brand assets.
4

Upload your images

Add each image and give it a clear, unique name.
The screen says the same thing in one line:
Upload unique names for brand assets. The AI will use these as visual references.

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What to upload

Upload the parts of your game you want to see in your ads.
One clear subject per image works best. A single character on a plain background is easier for the AI to read than a busy screenshot with the HUD over it.

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Give every image a good name

Names are how you and the AI tell one reference from another, so it is worth being specific. Use names that describe what is in the picture:
  • main-character-idle tells you what you are looking at
  • image1 does not
Clear names also make the library quicker for your team to use later.

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How the AI uses them

When you open the Recreate studio, the Use brand characters toggle is already on. With it on, your brand assets are the reference for the video and the AI builds the hook from them. If you want one particular hook to use something else, switch the toggle off and add up to three images of your own for that video.
The toggle is on by default, so your brand assets shape every hook your team recreates. Filling this library well is the quickest way to lift the quality of what you generate.
Brand assets apply to hook recreations. Recreating a gameplay body works differently and stays entirely in your control, so it does not pull from this library. See Recreate a body.

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Keep it current

  • Add new characters as your game adds them.
  • Add art for a new season or event before you make ads for it.
  • Take out art you no longer want appearing in your ads.

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Next steps

Recreate a hook

Use your brand assets to rebuild a competitor hook.

Set up your game

The other steps that get a new game ready.