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Everything that has shipped recently, newest first. Each entry lists what changed and links to the page that covers it in full.

September 2026

Recreate a body

Gameplay is now something you rebuild inside the platform. Request any gameplay as a template, a delivered template opens in the Recreate Body studio, where you change the gameplay asset by asset and then build a new video from your choices. Requesting the template
  • Use as is turns the competitor’s gameplay body into a template with no reference material, ready for you to take control of. See Request a body template.
  • Customise with references takes up to 5 files so the team builds to your brief. Supported formats are jpg, png, mp4, mp3, pdf and html, so a storyboard, a reference clip, a soundtrack and a gameplay plan can all go in the same request.
  • Additional details is a free text field for the parts a file cannot express, such as which mechanic to feature or how the level should resolve.
Working through the assets
  • Replaceable assets lists every element of the gameplay you can change, each with its own row.
  • Each row shows the asset name, how many times it appears in the footage, for example White tile ×40 or Player photo · 1 ×1, and which operation applies to it.
  • Assets you have finished carry a Generated state on the row, so you can see at a glance what is done.
The three operations Covered in full under the three operations. Checking a swap before you commit
  • Every generation lays out three panels: the 2D Model on its own, the Original frame from the video, and the Recreated frame with your new asset in place.
  • Select as final asset locks your choice in, and the row on the left swaps to a thumbnail of what you picked.
  • Edit image adjusts the same asset without starting over, and Remove final asset puts the original back.
Building the video
  • Generate builds the video using every asset you set as final. Anything you left alone stays as it was.
  • Several video generations can run in parallel, so you do not have to wait on one before trying a different combination.
  • A typical 45 second video takes around 20 minutes, so start it and carry on with something else.
  • Finished bodies come back to the card in Competitor Research as Original + N recreations, and go straight into Video Studio through Generate Ads.
  • Request Custom Template sits at the bottom of the panel if the delivered templates do not cover what you have in mind.

Read the full detail

Recreate a body, and Request a body template for the request flow.

Hook recreation improvements

Two changes to how recreated hooks come back.
  • Text now matches the source. Copy rendered into a recreated hook comes back as the line you gave it rather than a garbled version of it, so overlay text is usable without a second pass.
  • Recoverable failures retry on their own. A generation that hits a common problem such as a prompt-limit error or a temporary failure retries automatically instead of stopping at the first attempt.
  • A clearer explanation when one cannot finish. If a recreation genuinely fails, the message tells you what happened rather than leaving you to guess. The job keeps its Review action in Creative jobs, so a failure is still something you can go and look at.

Read the full detail

Recreate a hook

Interface updates

The wider changes across the console.

Home

Creative jobs

Everything you set running now appears in a queue you can open from the top bar of any screen.
  • One row per job, carrying a thumbnail, the asset name, its category and a progress bar that runs off the job’s own clock.
  • When a job lands, the bar is replaced by Review, which opens the screen the work is on and retires the row.
  • Recreation rows land on that asset’s recreate screen with the generation already on the stage, whether that is Recreate a hook or Recreate a body.
  • Variations rows read View rather than Review, because a finished Video Studio batch is work to look at rather than a decision waiting on you.
  • Body assets run in parallel and arrive as a group, so the row reads 1/1 Body assets and expands to a line per asset, each reviewable on its own.
  • The button reports two independent things: a lime ring means something is still generating, and a red count is how many finished jobs are waiting to be reviewed.
  • Starting a batch raises a toast in the corner. Finishing does not, because the red count is the news, and opening the queue clears any outstanding toasts.
  • A failed generation grows a red Failed badge and keeps its Review action, because a failure is an outcome rather than an absence.

Read the full detail

Home

Boards you build, and your own uploads

Saved assets is now a library you build rather than a bookmark list you accumulate.
  • Create board makes a board for the work in front of you, and each board tile has a menu to rename or delete it. See Boards.
  • A board carries the same sub-tabs, filters, sort controls and card signals as Competitor Research, plus an End Card tab, which is where you bring the end cards you later add as a column in Video Studio.
  • Upload own hook sits in the top right of a board and follows whichever tab you are on, so you always upload into the right asset type.
Splitting one video into three assets Covered step by step under uploading your own assets.
  • Turn on Upload Hook?, Upload Body? or Upload End Card? for the parts you want out of the video. Anything left off stays at 0.0s and is not uploaded.
  • Each part you switch on appears as a section on the timeline under Set video sections, with a minimum of 1 second per section.
  • A preview player sits alongside the timeline, and each card shows its length as you drag the handles.
  • Under Save asset for reuse, tick the boards the assets should go into. Search finds a board by name, and the folder button creates a new one without leaving the modal.
  • Ticking more than one board files the same upload in each of them.

Read the full detail

Saved assets

Carrying a selection across the library

  • Ticking assets holds them across the Hook, Body, Text, Audio and End Card tabs, so you can gather a batch as you browse. See building a batch from research.
  • The bar at the bottom reports what you have, for example 3 hooks, 1 body, and expands to list every pick with its thumbnail, name and asset type.
  • Any row can be removed from the bar without going back to find the card.
  • Recreate and Generate Ads both carry a live count of what they will act on.

Bulk recreation

  • Recreate on a multi-asset selection opens a confirmation that spells out what will and will not run, for example 2 of 4 selected items will be recreated. See recreating in bulk.
  • Anything excluded is listed with its reason, so a body and a text in the selection show as Not original hooks.
  • Only original hooks under 30 seconds can be recreated, and the modal says so before anything starts.

Video Studio

  • The composer lays out Hook, Hook text, Transitions, Body, Body text, End Card and Audio as tracks, each with a live asset count.
  • One asset picker serves every track, with Competitor Research and Saved assets as the two sources and a Total Video Variations count capped at 100.
  • Add Text on the Text tab creates copy that is not derived from an existing asset.
  • The project list shows each project’s elements and variation count, and a project still rendering shows its progress in place. Finished variations also save to Projects.