Skip to main content
A body is the gameplay footage at the centre of your ad. A template is a body turned into something you can recreate, and you request that from the UAG team. Templates are optional. You can compose ads with competitor bodies or your own uploaded gameplay whenever you like. A template is what you request when you want to recreate the gameplay itself.

​
When you need a template

You do not need a template to build variations. Video Studio will take a body straight from the competitor library, or your own gameplay that you upload. Request a template when you want one of these two things:
  • AI variations of your own gameplay. A template is what makes gameplay recreatable, so this is how you generate more versions of it.
  • A copyright free version of a competitor’s gameplay. The template turns their structure into an asset that is yours to use.

​
How a body card changes

The action on a body card tells you where that gameplay has got to:

​
Requesting a template

1

Find the body

On the Body tab of Competitor research, filter to the gameplay structures you want to test. Sort by active days, since a body a competitor has run for months is a structure worth borrowing.
2

Select Request template

This opens the request modal, which gives you two ways to ask.
3

Choose Use as is, or Customise with references

Use as is asks for a faithful rebuild. The team matches the original closely, down to the detail: the same structure and pacing, the same motion, the same colours, and the same characters and objects on screen. Choose this when the competitor’s execution is what you want and you have nothing to change about it.Customise with references is for when you want to steer the build. It lets you attach up to 5 files as jpg, png, mp4, mp3, pdf or html, which is where you show the team what your game looks like and how the level should read: gameplay capture, level art, UI screenshots, a style guide.It also gives you an Additional details field. A person reads this one, so write as much as you need: which mechanic to feature, which level to use, and how the gameplay should resolve.
4

Send request

The request goes to the UAG team. Once delivered, the card’s action changes from Request template to View templates.
A template is built by the UAG team rather than generated instantly, so requests have a turnaround. Sending them early in a cycle keeps everything after them unblocked.
The body sets the output aspect ratio for every video built around it. If you want both vertical and square ads from the same gameplay, mention that in your request so both ratios arrive together.

​
Plan around the request cycle

A rhythm that works well:
  1. Request in batches. Send several template requests in one sitting. They progress in parallel, so you are never waiting on a single delivery.
  2. Request first, then carry on. Make template requests the opening move of a research session and work on hooks while they are in flight.
  3. Build a small library. Three or four delivered templates covering different gameplay structures will serve many test cycles, re-paired with fresh hooks each round.
  4. Reuse across cycles. A template is a permanent asset in your game and stays available long after a campaign ends.

​
What happens next

When the team delivers, the template is yours to work with in the platform. See Recreate a body.